About

This blog will attempt to uncover the world of social media (SM)  and how it may coexist within the  equine industry. How is the equine industry handling their B2B marketing efforts in the midst of the Groundswell…a world transformed by social technologies (Groundswell, 2012).

Source: Li, C., & Bernoff, J. (2011) Groundswell: winning in a world transformed by social technologies, expanded and revised edition, Forrester Research, Harvard Business Review Press, Boston, MA

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